What actually matters when picking a CRM in India
Global CRM lists rarely reflect how Indian sales teams work. Most deals here happen on WhatsApp, prices need to be in INR (with GST), and you'll want a support team that answers in IST — not a queue in a different timezone. Before comparing feature grids, filter every option on these five points:
- Native WhatsApp Business API — not just click-to-chat links
- INR pricing (per-user or flat) — no surprise USD invoices
- GST-ready quotes, invoices and reporting
- Local support and onboarding in IST
- Open APIs so your website, ads and ERP can plug in
The shortlist
Ranked by fit for Indian SMBs and mid-market teams. Pricing is indicative and moves — always confirm on the vendor's site.
Teksynk CRM Editor's pick
Best for Indian SMBs that sell over WhatsApp
- Pricing
- Custom INR bundles
- Built-in (official WhatsApp Business API)
- Built-in sending & tracking
- Complete sales pipeline with automation at every stage
- WhatsApp & email directly from the lead card
- Open integrations — website, ads, ERP, payments
- Made-in-India support, onboarding & data migration included
- • Newer product; enterprise-grade analytics still expanding
Zoho CRM
Broadest feature set in the Indian mid-market
- Pricing
- From ~₹800 / user / month
- Via integrations
- Native (Zoho Mail / IMAP)
- Deep customisation
- Huge module ecosystem (Zoho One)
- GST-ready invoicing add-ons
- • Configuration curve
- • WhatsApp needs extra setup / add-on
Kylas
Unlimited users, India-first pricing
- Pricing
- Flat ₹12,999 / month (unlimited users)
- Add-on marketplace
- Built-in
- Unlimited users on one plan
- Simple onboarding
- India support hours
- • Fewer deep-customisation options
- • Reporting less flexible than Zoho
LeadSquared
High-volume lead management (BFSI, EdTech, healthcare)
- Pricing
- From ~₹2,500 / user / month
- Native + Business API
- Native
- Powerful lead scoring & routing
- Call-centre and field-sales flows
- Strong India presence
- • Priced for larger teams
- • Overkill for small businesses
Salesforce Sales Cloud
Enterprise standard
- Pricing
- From ~$25 / user / month (USD)
- Via third-party ISVs
- Native
- Most mature platform
- Massive AppExchange ecosystem
- AI (Einstein) built-in
- • USD pricing gets expensive at scale
- • Needs a consultant for anything non-trivial
HubSpot CRM
Great free tier for early-stage teams
- Pricing
- Free · Paid from ~$20 / user / month
- Via integrations
- Native
- Cleanest UI
- Strong marketing + CRM combo
- Excellent free plan
- • Paid tiers priced in USD
- • Add-ons stack up quickly
Quick comparison
| CRM | Pricing | Best for | |
|---|---|---|---|
| Teksynk CRM | Custom INR bundles | Built-in (official WhatsApp Business API) | Best for Indian SMBs that sell over WhatsApp |
| Zoho CRM | From ~₹800 / user / month | Via integrations | Broadest feature set in the Indian mid-market |
| Kylas | Flat ₹12,999 / month (unlimited users) | Add-on marketplace | Unlimited users, India-first pricing |
| LeadSquared | From ~₹2,500 / user / month | Native + Business API | High-volume lead management (BFSI, EdTech, healthcare) |
| Salesforce Sales Cloud | From ~$25 / user / month (USD) | Via third-party ISVs | Enterprise standard |
| HubSpot CRM | Free · Paid from ~$20 / user / month | Via integrations | Great free tier for early-stage teams |
How to choose
Pick a CRM with the Business API built in — Teksynk CRM or LeadSquared. Click-to-chat links won't scale past a handful of reps.
Teksynk CRM's bundle pricing or Kylas's flat plan are the friendliest. Zoho works too if you're comfortable configuring.
Salesforce still leads for complex org structures; LeadSquared is strong in BFSI, EdTech and healthcare.
HubSpot is the cleanest starting point; Zoho One is the deepest if you're willing to invest setup time.
See Teksynk CRM in action
Complete sales process, WhatsApp & email built in, integrations to anything you already use — with INR pricing and India-based support.